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MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program

MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program

MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program

A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers. Create a world-class third-party selling program! Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term! Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it, or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up - this book has been written with you in mind.
ASIN: 0692111999
VSKU: PKV.0692111999.G
Condition: Good
Author/Artist:David Davies
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!
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A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers. Create a world-class third-party selling program! Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term! Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it, or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up - this book has been written with you in mind.
ASIN: 0692111999
VSKU: PKV.0692111999.G
Condition: Good
Author/Artist:David Davies
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!
MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program | Aspen Book Co