Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
ASIN: 1599185180
VSKU: PKV.1599185180.VG
Condition: Very Good
Author/Artist:Simpson, Craig|Kennedy, Dan S.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Excellent condition with just a hint of character. Minor signs of love, but the pages are still clean and ready for adventure.